What is carrotmob?
Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.
Carrotmob is reversing boycott, is offering a carrot instead of threatening with a stick to achieve what we - the consumers - want. Carrotmob has been started in San Francisco in 2008-04 and is about to spread worldwide.
Find past and upcoming carrotmobs on the page events.
Find web-sites about carrotmob on our web-site list.
Read more about it on the page
Define external redirect: videos about carrotmob